They can "mutate" in their meaning but maintain their structure, or vice versa, such mutation occurring by chance or by deliberate means such as parody. Internet memes may stay the same or evolve over time. The pattern, as depicted in red, shows an initial spike in popularity followed by a gradual taper to obscurity. Evolution and propagation Internet memes propagate in a similar pattern to infectious disease, as shown by this SIR model. Lastly, a meme's longevity was described as essential for a meme's ongoing transmission and evolution. the various pop culture-referencing renditions of the Star Wars Kid viral video), and anomalous juxtaposition (e.g. the comically translated video game line " All your base are belong to us"), intertextuality (e.g. Fecundity was postulated to be determined by three main characteristics: humour (e.g. It was found that the fidelity of internet memes was better understood as replicability, as memes, though preserving their essence, are often not transmitted entirely "intact" (due to remixing of some sort). Ī study by Michele Knobel and Colin Lankshear explored three characteristics of successful memes identified by Richard Dawkins (fidelity, fecundity, and longevity) with Internet memes. Other memes, in contrast, have broader cultural relevance and can be understood even by those outside the subculture one would associate with the meme. Memes can involve in-jokes within online communities, which communicate exclusive cultural knowledge unbeknown to general users through this, a collective group identity can be built. This gives new meaning to the scene from the music video and blends the political and cultural aspects of two different nations. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase " binders full of women" from a 2012 US presidential debate with the Korean pop song " Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. Remix uses the original material of the meme but alters it in some way using technology-based manipulation (such as Photoshop). Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different people imitating the " Charlie Bit My Finger" viral video). The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Two central attributes of Internet memes are creative reproduction and intertextuality. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion. There is no single format that memes must follow, and they can have various purposes. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart. Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. On the Internet, this spread occurs through online mediums such as social media. Internet memes come from the original concept of memes as an element of culture passed on from person to person. Although some argue memes deserve fair use protection, use of media from pre-existing works can sometimes lead to issues with copyright. They appear in a range of contexts, such as marketing, economics, finance, politics, social movements, religion, and healthcare. Memes are considered an important part of Internet culture, and have become a developed research area. More recent genres include "dank" and surrealist memes, as well as short-form videos such as those uploaded on Vine and TikTok. With the rise of social media platforms such as YouTube, Twitter, Facebook, and Instagram, memes have become more diverse and can spread quickly. Mike Godwin coined the term Internet meme in 1993 when he discussed memes as spreading via messageboards, Usenet groups, and email. The name is from the concept of memes proposed by Richard Dawkins in 1972. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time. Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. An Internet meme, or simply meme ( / m iː m/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms.
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